Show Highlights include:
- One day conference bringing together the Advertising and Broadcast industry to debate how to evolve TV advertising
- Learn from case studies and early adopters how addressable advertising is luring back advertisers
- Hear how brands and leading media agencies want to evolve TV advertising
- Listen to how platform operators and technology providers are building future-proof advertising platforms
- Find out how all parties can co-operate to ensure TV remains the most powerful, visual and emotional advertising medium
- Benefit from our pre-show online meeting planner
- Network in our combined exhibition and catering area
- Evening networking reception
Reasons to attend the Future TV Advertising Forum:
- Ultilising new technologies and practices to ensure television is more effectively monetised and remains the most powerful advertising medium
- Listen to leading experts on the shift in consumer behaviour towards media and how brands can intelligently target groups.
- Using the right tools for brands, media buyers and operators to dramatically improve ROI
- Learn how advertisers can reach well defined audiences in an increasing fragmented world
- Understand how addressable and interactive advertising benefits operators, brands and the consumer
- Understand the real impact time-shifted and place-shifted content is having on linear advertising and how technology and new business models can solve this problem
- Examining and explaining new technologies to improve addressability, measurability and targeting.
- Analysing new business models presented by targeting and the integration of web-based services to our TV sets
Who Should Attend:
- Pay-TV Operator
- Network Operator/Owner
- Media Agencies/Media Buying Agencies
- Brand Marketing/Managers/Directors/Heads of Department
- Advertising Technology Vendor/Systems Integrator
- Content Owners/Channel Owners/Studios
- Advertising or Broadcast Industry Association/Trade bodies/Consultants/Analysts
