Dates for the 2015 event has been announced. December 2nd & 3rd. We would like to thank all speakers, attendees, partners and event supporters for making the 2014 event the biggest and best yet. We will start planning the 2015 event immediately. If you have any suggestions on how we can improve the conference, please do not hesitate to contact us. Read below news and analysis from the 2014 conference.

 Testimonial

“Quite simply the best event I have ever attended”, Marco Hellberg, Project Manager Strategic Business Development, RTL Deutschland

 

Household-Level Addressable Advertising: The Hurdles Agencies Must Overcome

MikeB2There is a long list of challenges for agencies that want to make addressable advertising part of their general offering to clients. They need to help clients better understand their core audiences and they need technology rationalization, experience buying from platforms and acceptance of non-Nielsen measurement. Read article

 

 

 

WyWy ShowFionawywys How ‘Connected Story-Telling’ Boosts Brand Awareness

At the Future of TV Advertising Forum in London, WyWy showed how TV advertising could be extended to multiscreen environments using its LiveSync and Site Sync products, which use automatic content recognition to synchronise TV commercials with online ads and website landing pages viewed by second screen users. Read article

 

 

Three-quartersMikeB1 of GroupM’s U.S. clients will have tried addressable ads within a year

Household-addressable campaigns are working in the U.S. and giving advertisers clarity on who buys products after seeing an ad, plus better ROI. Despite some practical barriers to adoption, this concept is set for rapid growth and here is why…Read Article

 

 

AdvertisersTV4 will pay up to 40% more for TV sponsorship deals linked to social media, says TV4

Over half of Swedish TV viewers use a second screen while watching TV, says Carola Lundell, head of new business at the TV4 Group – and half of them are on social media. Speaking at the Future TV Advertising Forum in London, she argued that broadcasters needed to be involved in this ‘digital story-telling’, and claimed advertisers were prepared to pay up to 40% more for TV sponsorship campaigns which were tightly integrated with social media platforms. Read Article

 

programmaticPanelProgrammatic and DAI are the ad technologies that most interest European agencies, MTM study reveals

MTM London has released a new Adobe-sponsored study for the Future TV Advertising Forum which showed that programmatic real-time bidding (RTB) and dynamic ad insertion (DAI) were the two advertising technologies that were currently attracting most media agency interest in Europe. Read Article

 

 

Unilever Downbeat On Addressable TV Advertising, Querying Relevance For FMCG Brands

richardbrooke-panelUnilever, one of the biggest advertisers in the UK, gave a downbeat assessment of the prospects for the addressable TV advertising business on the first day of Future TV Advertising Forum, arguing that it might not pay for itself, and that it might have limited relevance to FMCG brands. Read Article

 

Testimonial

“In terms of content, this is the best event I have ever attended.”, Bil Trainor, President, Capital Networks Limited

 

 

Why television will remain king of brand advertising

Joan Gillman, EVP & COO at Time Warner Cable Media, argues that the TV industry should get the real credit for a world of quality multiscreen viewing, that big content brands still attract the big audiences, and that brands will continue to rely on them, especially now even linear TV comes with ‘digital’ addressability. Read article

 

French market moves towards online video GRPVirginie

The sales organisation for CANAL+ Group has taken an active participation in the initiative to introduce digital GRP so the impact of linear television and multiscreen on-demand advertising can be properly compared. It is hoped this will make it easier to plan and optimise cross-platform campaigns. The other purpose is to prevent  advertisers from shifting their advertising budget from the TV ecosystem to ‘digital’ on the basis of non-comparable metrics. Read article

 

Cablevision Works Towards Automation For Programmatic Linear TV1618348

The cable operator already manages linear inventory in a programmatic way using census-level data, impression-based measurement, data-driven addressable advertising and real-time campaign optimisation. Moving into next year, it will continue to work towards sell-side automation and buy-side integrations. Read full article

 

 

 Testimonial

“Truly a great conference – flawlessly executed and highly informative. I am already looking forward to next year.” Rick Mandler, VP, Digital Ad Sales