Registration is open for the 2014 conference. We are offering delegates the opportunity to register before the agenda is fully updated with an early booking rate. Last year the conference sold out two weeks prior to the event so we recommend you book your place now to avoid missing out. Register Now

 

New for 2014 – The FTVA Screenings

New to 2014 we will be hosting, as part of our networking reception, a collection of five minute presentations highlighting innovative advertising formats, outlining their campaign objectives, creative objectives and campaign results.  Full Screening details and how to entry

 

Key themes for 2014

Key Themes to be addressed at the 2014 conference include: Dynamic Advertising Insertion (DAI); VOD and linear addressable advertising; Automated buying, programmatic and auctions; Cross-platform currencies and the uniform buy; Metrics beyond GRP; Real-time data insights; Making mobile work for TV; Cross-platform campaign optimization; Context vs Audience; Branded Entertainment; Second Screen at four-years old; Whether ‘Digital First’ is realistic; Ad format innovations. Full 2014 Themes & Topics

 

 Testimonial

“Quite simply the best event I have ever attended”, Marco Hellberg, Project Manager Strategic Business Development, RTL Deutschland

 

Headlines from the 2013 Conference

Sky Media attracts new money to TV with Sky AdSmart
One-third of the advertising campaigns Sky Media ran during the test-and-learn phase of Sky AdSmart represented new money for TV, driven by local advertising. 6 million homes are now live ahead of a full launch next year. Read Story

Digital-first strategy does not cannibalize TV, says ProSiebenSat.1
The German broadcast group is making British and American TV shows available to online/multiscreen viewers two months ahead of traditional broadcast audiences, and it is increasing overall reach. Read Story

Efficiency improvement of 19% for targeted campaigns on 4oD
Nine million people have registered their details, including age, on the Channel 4 on-demand service, giving the broadcaster the chance to offer targeted campaigns. These have resulted in a notable uplift for brand awareness and overall efficiency. Read Story