Registration is very strong for this year’s conference. Over 450 delegates will attend over the three days. We still have space available if you plan to register late but we are getting close to being at capacity. Registration remains open and you can register here

The official Event Guide is now available to view pre-event. Download here

 

Why television will remain king of brand advertising

Joan Gillman, EVP & COO at Time Warner Cable Media, argues that the TV industry should get the real credit for a world of quality multiscreen viewing, that big content brands still attract the big audiences, and that brands will continue to rely on them, especially now even linear TV comes with ‘digital’ addressability. Read article

 

French market moves towards online video GRPVirginie

The sales organisation for CANAL+ Group has taken an active participation in the initiative to introduce digital GRP so the impact of linear television and multiscreen on-demand advertising can be properly compared. It is hoped this will make it easier to plan and optimise cross-platform campaigns. The other purpose is to prevent  advertisers from shifting their advertising budget from the TV ecosystem to ‘digital’ on the basis of non-comparable metrics. Read article

 

Cablevision Works Towards Automation For Programmatic Linear TV1618348

The cable operator already manages linear inventory in a programmatic way using census-level data, impression-based measurement, data-driven addressable advertising and real-time campaign optimisation. Moving into next year, it will continue to work towards sell-side automation and buy-side integrations. Read full article

 

 

New for 2014 – The FTVA Screenings

New to 2014 we will be hosting, as part of our networking reception, a collection of five minute presentations highlighting innovative advertising formats, outlining their campaign objectives, creative objectives and campaign results.  Full Screening details and how to entry

 

Analyst briefing: Google and Facebook’s advertising offerings and strategies – what do they mean for the TV industry?

This interactive, roundtable briefing is designed to provide strategic insight from MTM’s award-winning team of analysts, consultants and researchers – exploring the latest video advertising developments at Google and Facebook and the implications for the TV industry.  Session details and how to attend

 

Register to attend – Breakfast Workshop: The tectonic shift of TV and Digital: Are we finally ready for the big collision?

The day two (December 3rd) breakfast workshop is now available for registration. Non delegates to the Future TV Advertising Forum are invited to attend free of charge. Includes breakfast and an exclusive line up of speakers. Session details and registration

 

Register to attend – Breakfast Briefing Day 1: Finding the ‘win-win’ in programmatic ad trading

The day one breakfast briefing is now available for registration. Non delegates to the Future TV Advertising Forum are invited to attend free of charge. Includes breakfast, orange juice and lots of coffee. Session details and registration

 

Key themes for 2014

Key Themes to be addressed at the 2014 conference include: Dynamic Advertising Insertion (DAI); VOD and linear addressable advertising; Automated buying, programmatic and auctions; Cross-platform currencies and the uniform buy; Metrics beyond GRP; Real-time data insights; Making mobile work for TV; Cross-platform campaign optimization; Context vs Audience; Branded Entertainment; Second Screen at four-years old; Whether ‘Digital First’ is realistic; Ad format innovations. Full 2014 Themes & Topics

 

 Testimonial

“Quite simply the best event I have ever attended”, Marco Hellberg, Project Manager Strategic Business Development, RTL Deutschland